
In 1986 I joined up with Tom Moyer's Luxury Theater chain as the Film Buyer of Specialty Films. It was here that I supervised the advertising and management for the Lloyd Cinemas Art House, The Guild Theater and The Hollywood Theater. I brought in The Last Emperor for the Lloyd Art House. It has only 200 seats and the film was so successful that we had to move it to the largest auditorium. In the Guild Theater I put Spike Lee's Do The Right Thing where is played for three months. And I put Action Jackson in the Hollywood Theater where it broke box office records. Bill Forsyth's Housekeeping was booked in the Lloyd Art House where it sold out all Christmas dates.
I programmed one screen at the Hollywood Theater into a rep house. This required booking a variety of films that changed every two days. I designed the calendar that displayed the movie title graphics and a synopsis of upcoming films.
And long before Starbucks, I placed an espresso bar at the entrance to the Lloyd Art House. The Lloyd Art House was located inside the 10 screen multiplex known as the Lloyd Cinemas. This was the company's first coffee bar. I had five screens at Luxury Theaters that I was responsible for buying and booking the films, negotiating the advertising with the film companies and the Portland media, along with supervising the managers and staff of each venue.
No comments:
Post a Comment