Added-Value Events Generate Revenue

A newspaper can increase revenue by using their web site as a television and radio station. Because once a newspaper moves to the internet, it then functions as a broadcast entity. The word is your audience. Added-value events in a recession play a major importance in generating revenue. The creation of unique, fun and exciting events will drive traffic to advertiser retail and online locations. In a recession money is tight, and there is increased competition. The added-value event can be the determining factor in getting ad dollars from advertisers. See below the events at KXTR and KQFM. These were events with the sole purpose of securing ad dollars in a competitive market. My enjoyment at KXTR came from creating events that appealed to the upper end demo and using these events to broaden interest in classical music. Such as taking the Kansas City Symphony to a Royals baseball game for a performance of the "1812 Overture" or having a Brahms, Tchaikovsky birthday party at the designer showhouse. Click here to listen to my podcast on these events.