This is my most recent example of recognizing an opportunity. I created the opportunity for blues legend Matt Murphy to perform at the Crossroads Guitar Festival that Eric Clapton puts on every three years. The line-up for the was already finalized when I found out that Madison Square Garden would be the location for the fourth Crossroads Guitar Festival. I immediately contacted Clapton's manager in the U.K. This in itself required diligent, extensive and exhaustive internet research to locate the contact information. Once I secured that contact then I pitched Matt Murphy for inclusion in the festival. His management came back to me with a green light for inclusion.
Matt Murphy performed on a 35 minute segment that included Booker T Jones on organ, and Keb'Mo, Blake Mills, Steve Cropper and Albert Lee on guitars. This appearance has provided me with photos and videos of Matt to aid me in pitching him for additional performances.
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