The Entertainment Marketing Agency contracted me to plan, manage and document the Bud Light Party Passport program. I managed a crew of ten during a three month period. We created Bud Light Passports in Nashville area bars. The crew gave away prizes to the winners of the games that were held in the venues. A Final Draw Party was held at the conclusion of the twelve weeks. The headliner was Better Than Ezra. The passports were the contestants entry into the party and a contest for a trip to Hawaii. I transformed the Boundary parking lot into a beach complete with sand, palm trees and tiki torches. The events were coordinated with a variety of radio stations, Budweiser staff and the regional beer distributor. The final draw party had 1500 in attendance and Ajax-Turner, distributor of Budweiser, was extremely pleased with the results.
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