I turned the fine arts community upside down in Kansas City with my events at KXTR. The greatest event was getting the Kansas City Symphony to Kauffman Stadium on Memorial Day for a performance after the Royals baseball game. I created a contest for the first pitch. The KXTR listeners could purchase seats in the KXTR section and enjoy the game with the station air staff. The Kansas City Royals played against the Detroit Tigers with 25,000 in attendance. I always created an added value event to merge advertisers and non-profit arts organizations. Singles parties before symphony concerts or after show parties for listeners and advertisers at ballet, art exhibits, or designer showcases. The composer birthdays were created to generate new advertisers; classical musicians in a coffee house on Bach's birthday with Bachs lunches. There was no place I was not afraid to take classical music. Station ratings and revenue were increased as a result of my efforts. Check out the logo I created for the staff polo shirts.
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