A project that I managed for the Momentum Agency. It required localizing a national program that would draw attention to the grand openings of thirteen H&R Block offices. I created a wide variety of events to accomplish this goal. Crime Dog McGruff was at Green Hills and Clifton to create ID's for the kids. Spiderman dropped down in Brentwood with cake and cookies. Jon Byrd and Suzanna Spring performed country music at the Oakwood Commons office. The Kats cheerleaders handed out photos in Smyrna. DJ Mindub entertained the crowd at the downtown office in the Arcade. Professional and college basketball players Ashley McElhiney, Dontae Jones and Adam Sonn were in Inglewood and the Heritage office to discuss hoops. The H&R Block staff were excited with the variety of events, the media attention and increase in business.
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