The radio market in Portland during this period was highly competitive. KQFM was up against KGON with the same format and the highly rated KGW AM with Top 40 hits. I had to build audience, re-enforce the station image and generate revenue with added-value promotions. I worked to combine any two or all three. The slide show lists a sample of events. There were additional weekly events in nightclubs, restaurants and monthly events at retail outlets. My favorite events were the Devo costume contest at the Paramount theater lobby and the Pat Travers Band racing listeners and staff at the Malibu Grand Prix go kart track.
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